Creating a live Ellen Rock experience has always been an idea I have envisioned – a place to tell the story of print in an immersive, artistic setting!

Considering what the world has gone through in the past months, I really felt that now is the time to open Ellen Rock Pop-up Shop and bring back together a community setting where we can connect.

Located in the heart of Soho, 48 Poland Street is an incredible location!

Step inside to #ERWORLD a retail experience that invites you to experience an immersive exhibition of my universal print language.

The shop will feature the release of my SS21 ‘HER HANDS’ collection, which celebrates female empowerment through friendship, as well as my connection with JWDC, a women’s cooperative in Nepal empowering Maithil women.

The shop will become a space for online and physical events from 10AM to 8PM during the 22nd to the 29th of April, including print demonstrations, film screenings, interviews, customisable Ellen Rock signature pieces and much more.

I am so excited to share with you this expansion into activating a space for storytelling, friendship and applying my prints onto shoppable products.

I am hopeful to welcome you and grow this community! See you there!

CLICK HERE to book your slot!