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WaterAid x Ellen Rock
Commissioned by Wateraid; ER designed a custom installation for the duration of the Copenhagen Fashion Summit to illustrate their mission at the event.

The mission of the installation was to create a powerful conversation, narrating water as a vital resource through bold painterly strokes suspended on fabric integrating projection mapping.

The stimulating visuals were printed onto conceptual large scale print garments and suspended within a wire frame in order to explore the impact the apparel industry makes on communities and the environment.

Partnering my designs with the projection mapping designed by Inition enabled me to enhance this story further in a 3-dimensional concept.

The pieces aim to delicately illustrate water as a vital natural resource for the planet as well as being a lifeline for the fashion industry to exist.

Sustainability to me is the core belief and movement that fashion can no longer exist without traceability, unity and consciousness.

The installation results in a dynamic harmony between craft and technology, echoing the values of WaterAid and WWF to strive for a progressive future